The International SalonSpa Business Network (ISBN) Futureproof Your Business 2018 conference will take place on May 6-8, at the OMNI Scottsdale Resort & Spa at Montelucia in Scottsdale, AZ. Delegates will get a behind-the-scenes look at two V’s Barbershop locations and analyze the brand and its procedures.

The visit, sponsored by Shortcuts Salon Software, is the second excursion of the recently launched Tour de ISBN program, which seeks to give ISBN members a unique opportunity to examine each other’s locations and listen in to frank and honest presentations about a brand and its development. Last year the tour ran its inaugural visit to Gene Juarez in Seattle, with around 20 ISBN members spending two days investigating the operations of this multi-million dollar business.

This year, V’s Barbershop founder and CEO Jim Valenzuela and operations director Emily Brown will be giving a candid behind-the-scenes look at the business. With 36 locations across 15 states, and 60 more planned, V’s Barbershop has experienced planned and sustained growth rise since its launch nearly 20 years ago. Its lovingly created nostalgia vibe, with reconditioned antique barber chairs and masculine setting looks effortless; but it’s been a carefully plotted journey for Valenzuela and his leadership team.

The exposé of V’s will kick off with a presentation by Valenzuela and Brown on V’s journey, its concept, the challenges and how they have been met, before delegates are bussed to the first location, the first and original V’s Barbershop in Arcadia, AZ, opened in November, 1999. There they will get a chance to see the everyday operations of a major brand right in the barbershop. Following that will be a visit to the newest addition to see how far V’s has come since it opened in Arcadia including a look at V’s latest initiatives in action and to see the installation of one of the original barber crews into a newly renovated location in a different part of town.

The tour will conclude with a networking session on the last day of the conference, when delegates will mingle to discuss elements of V’s operations and how they could be applied to their own business.

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