our story

When Jim “V” Valenzuela opened the original V’s Barbershop & Shoeshine in 1999, he simple vision: an old-fashioned barbershop he could take his son to for a haircut, passing down the same cherished experiences he had shared with his father.

Word-of-mouth spread quickly among Phoenix’s affluent. Jim had hit on something that was not only unique and desirable, but also a replicable formula for success.

Since opening the first V’s Barbershop, many people have inquired about franchising the concept. Knowing that most of America lacked a well done authentic barbershop, Jim Valenzuela developed the V’s concept into one that could be opened in markets where men desire a first class grooming experience of their own. V’s Barbershop now offers a franchise opportunity to select individuals who have the passion and commitment to spread the V’s brand of authenticity, quality and excellence that will allow for sustainable and profitable growth.

What Jim discovered exceeded his expectations. Phoenix residents quickly embraced the shop’s upscale atmosphere, exceptional service, and old-school charm. Word-of-mouth spread rapidly, and Jim realized he had created something extraordinary—not just a barbershop, but a proven, scalable model of success.

As demand grew, so did interest in franchising the V’s concept.

Recognizing that many American communities lacked a genuine, high-quality barbershop experience, Jim thoughtfully developed the franchise model. Today, V’s Barbershop offers entrepreneurs an exceptional opportunity: to own and operate a business built on tradition, authenticity, and lasting quality.

not your typical franchise...

We believe our proven operating philosophy and experienced management team are a cut above the rest.