OWN YOUR BUSINESS. OWN YOUR FUTURE.
Why Own a V’s Barbershop Franchise? We believe our proven operating philosophy and experienced leadership team are a cut above the rest when it comes to franchise opportunities. Not only that, but you’ll get to work for yourself, take part in reviving an American tradition, and serve upscale clientele with professionally-trained barbers.
not your typical franchise...
PROVEN SUCCESS
Many franchisees have experienced such strong performance that they’ve expanded into multiple V’s Barbershop locations.
CAREER FLEXIBILITY
Our business model offers flexibility, allowing many owners the option to operate as semi-absentee franchisees.
INDUSTRY-LEADING SALES
Our average store sales rank among the highest in the industry. See the details for yourself in Item 19 of our Franchise Disclosure Document (FDD).
TERRITORY STRATEGY
You'll receive an exclusive territory, typically with a 5-mile radius around your shop, with the first opportunity to expand within that area. This allows you to build strong local patronage, protect your investment, and grow with the full support of our corporate team behind you.
REDUCED ROYALTIES
We reward high achievers. Once your gross sales exceed $500K annually, your royalty rate drops from 6% to just 3.5%.
MULTI-UNIT BENEFITS
Thinking bigger? If you're planning to open more than one V's Barbershop, you might qualify for a reduced franchise fee on each additional location.
DEDICATED SUPPORT & TRAINING
Our comprehensive training programs and detailed operational manuals guide you step-by-step. From site selection and store setup to employee hiring and ongoing management, you’ll never be alone.
CLOSE RELATIONSHIP
At V’s, you’re never just a number. You become part of our family, receiving personalized attention and genuine care at every stage of your journey.
FRANCHISE FACTS
OPENED IN 1999
The original V's Barbershop opened in 1999 and sold its first barbershop franchise in 2005.
We’ve been perfecting the V’s Barbershop concept for more than 25 years, and have mastered the art of building and operating a first-class barbershop. Our system is time-tested and constantly improving.
SCALABLE BUSINESS SUCCESS
Many of our franchisees, because of their success, are now multi-unit V’s Barbershop franchisees.
60+ BARBERSHOPS ACROSS THE US
NEW LOCATIONS COMING SOON
$40,000 INITIAL FRANCHISE FEE
The initial franchise fee is $40,000 or $36,000 for each subsequent unit or if you have been honorably discharged from the U.S. Armed Forces.
The franchise fee includes comprehensive training, protected territory rights, and everything you need to open strong and grow with confidence.
MULTI UNIT PROGRAMS AVAILABLE
Looking to grow faster? We offer incentives for franchisees ready to open three or more locations. Our multi-unit program includes a reduced franchise fee and strategic support to help you scale efficiently.
COMPETITIVE ROYALTIES
Eclipse $500,000 in annual gross sales, and your royalty rate drops from 6% to just 3.5%. It’s our way of rewarding high-performing franchisees and supporting long-term profitability. The more you grow, the more you keep.
ADVERTISING FEE
Every V’s Barbershop contributes 3% of gross sales to a national advertising fund, an investment that puts real marketing power behind the brand.
This fee funds professionally designed, ready-to-launch campaigns across social media, email, in-store signage, print, and digital platforms, all regularly refreshed and optimized to bring patrons through your door.
Local advertising plays a vital role in our growth strategy. We partner with you to ensure your marketing strategy is tailored to your community.
In select cases, we may reduce the required marketing contribution from 3% to 1%, allowing you to reinvest the remaining 2% directly into your local market. To qualify, you'll need to demonstrate that your local advertising strategy is targeted, effective, and aligned with the goal of driving traffic to your shop.
INITIAL INVESTMENT
The total cost of a V’s Barbershop ranges from $326,500 to $602,450. This includes a $40,000 franchise fee ($36,000 for each subsequent unit or if you have been honorably discharged from the US Armed Forces), the cost to build, equip and stock your store and operating capital for the first 3 months. For pricing on multiple units and for the latest facts and figures please review the Franchise Disclosure Document.
Men’s Grooming Industry Facts
A GROWING MARKET SEGMENT
In an age of automation, AI, and rapid technological shifts, barbering is standing strong. In fact, it's booming. The U.S. Bureau of Labor Statistics projects faster-than-average job growth for barbers¹, and in 2024 alone, barbershop revenue grew at a compound annual growth rate of 2.7%².
ROBUST EMPLOYMENT GROWTH
Employment for barbers, hairstylists, and cosmetologists is projected to increase by 11% between 2021 and 2031, outpacing the 5% average growth for all U.S. occupations¹. The pool of licensed talent in the workforce is growing every day.
OPPORTUNITY FOR HIGH END SHOPS
The current market is saturated with low-cost, convenience-focused grooming options. But KIM (Key Industry Metrics) data shows rising demand for high-quality grooming services, measured by increased average service ticket sizes and a higher number of premium add-on services at barbershops³.
BARBERS CAN’T BE AUTOMATED
Hair keeps growing—and no app or AI can give a straight-razor shave. Barbering remains a hands-on craft rooted in real skill, tradition, and trust. While other industries chase automation, barbershops thrive on something irreplaceable: human interaction.¹
44% OF MEN GO TO A BARBERSHOP
Compared to 32% who attend a salon. The remainder visit either a friend or relative or cut their own hair. This lends favorability to a barbershop model over a salon model for all men’s demographics⁴.
THE PATRON'S EXPERIENCE MATTERS
Male clients report that the most important factor when choosing a barbershop is the experience⁴. Cost, convenience, cleanliness and perceived value all play a large role, and services from a specific barber is secondary to the overall experience⁴.
MEN ARE CREATURES OF HABIT
Most men report loyalty to their current barbershop for an average of 6.2 years. This may initially be perceived as hard work to build clientele, but over time with consistency and A+ experiences, barbershops have high earning potential related to this loyalty⁴.
GROOMING GEARED TOWARDS MEN WORKS
The men’s grooming market is having an impact on the broader economy. Men are finally noticing a niche market and are happy to discover an experience geared specifically towards their needs. With a male clients’ spending potential, most have found it a pleasure, rather than a chore, to be properly groomed and look good.
¹ U.S. Bureau of Labor Statistics, Employment Projections 2021–2031. https://www.bls.gov/
² IBISWorld, Barber Shops in the US industry analysis. www.ibisworld.com
³ Professional Beauty Association, Key Industry Metrics (KIM). https://www.thekimreport.com/
⁴ Modern Salon, Men’s Grooming Study. https://www.modernsalon.com/
⁵ U.S. Bureau of Labor Statistics, Occupational Employment and Self-Employment Data, 2022. https://www.bls.gov/
don't just take our word for it...
HEAR WHAT OUR FRANCHISE FAMILY HAS TO SAY ABOUT OWNING A V's BARBERSHOP
Laz Martinez
Verrado, AZ
Josh Cooper
Phoenix, AZ
Lori Goins
Joplin, MO
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